Bravo’s attempt to reach affluent women

The New York Times had an interesting article today on Bravo TV’s attempt to reach affluent women through its television programming, primarily reality TV.

The article discusses how Bravo went from a channel best known for the hum-drum “Inside the Actor’s Studio” until 2003, with the hit of “Queer Eye for the Straight Guy” followed up with the almost-wasn’t-a-hit first season of “Project Runway.”

Now Bravo produces some of the better-known reality shows that exist today.They include “The Real Housewives of New York City,” “Millionaire Matchmaker” and Top Chef.”

I found the article interesting because Bravo was hardly on my radar a few years ago and now it’s the first channel I go to when I’m relaxing at home. However, I hardly fit in their demographic sweet spot of upper-income women or gay men. 

What do you think of Bravo’s strategy and of its choices in reality TV programming?   

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